I think by talking to people, showing them that engineers work with almost everything around us. You house is made of brick because people who nowadays would be called material engineers decided it was the best material, we have electricity because electrical engineers found a way to generate electricity and supply it to homes, we have aeroplanes that are much safer nowadays because we have aerospace engineers that are constantly trying to improve our planes so on so forth. I think I lot people think engineering is just one subject, when actually it spans a whole range of subjects from bio-materials engineering to chemical engineering to marine engineering to petroleum engineering!
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