Question: Can you describe the technology you used in World Cup football and in rugby jerseys?

Laura O'Shea answered on 14 Jun 2016:

Hi there,
For the football World Cup we were involved with testing the shirts to make sure that the footballers that wore them wouldn’t overheat in the hot and humid Brazilian weather. This involved using a breathable fabric and also a smart material which changes to keep you cool when you’re hot. For the rugby World Cup that’s just gone, we were involved in developing features such as the strongest ever neckline which can’t be broken 🙂 and also little details to help players grip each others shirts in the scrum.