Is it hard trying to think of things to make and do you try and make things even better by changing the shape or

Question: Is it hard trying to think of things to make and do you try and make things even better by changing the shape or material?
- Keywords:
  hard,
  idea,
  invent,
  material,
  shape
Asked by freya_hyde to Laura on 21 Jun 2016.
- Laura O'Shea answered on 21 Jun 2016:
  
  Hi Freya,
  Lots of good questions! It can be challenging to bring new ideas to products, for instance you might think a rugby ball is just a rugby ball, but we have to keep on top of trends so that we can keep improving. For example, materials are moving forwards all the time, research into the way balls fly through the air is being done (like you said about shape) and is constantly changing the way we think and adding to our knowledge – it’s about taking those learnings and applying it to freshen things up 🙂

Question: Is it hard trying to think of things to make and do you try and make things even better by changing the shape or material?